Are American Express Members More Generous?
We recently analyzed the donation habits of DonorsChoose.org donors based on payment type (Amazon Payments, PayPal, Visa/Mastercard, and American Express). We noticed some interesting trends:
Among both repeat and first-time donors, those donating via American Express gave the largest average donation.
And, donors paying with Amazon Payments and PayPal were most likely to give again the year after their first donation than those using credit cards.
Why do you think donation behavior is so different for each payment type? How do you think this data might be actionable?